Sports marketing and corporate sponsorship today are increasingly sophisticated disciplines and men's professional golf is one of the top sponsorship marketing considerations in the sporting world. The Canadian Tour is based in one of the most active golfing nations on the planet and the world-class talent that it attracts every year has made it one of the most respected Tours in the world.
In 1996, the Canadian Tour became a member of the International Federation of PGA Tours one of only seven members including Asia, Australia, Japan, South Africa, Europe and the PGA Tour. Showcasing some of the top young players in the world, many Canadian Tour alumni have gone on to successful careers on circuits reaching every corner of the globe. The top 25 Canadian Tour graduates, a list that includes Mike Weir, Stuart Appleby, Chris DiMarco, Todd Hamilton and Hank Kuehne, have earned more than US $335 million with over 91 PGA Tour titles.
Sponsorship benefits include:
Television coverage, including regular programming on The Golf Channel as well as international media coverage
The opportunity to host corporate clients in ideal surroundings
Direct branding and commercial opportunities to a select and prominent audience for the entire tournament week
Pro-Am teams, allowing employees and clients the chance to play side-by-side with a leading Tour professional
Currently, there are several facets of commercial involvement available with the Canadian Tour:
Title sponsorship and category sponsorship rights for the entire Canadian Tour
Title sponsorship for selected events including full marketing rights
Television, Internet and Radio broadcast rights
Advertising and brand-building (print, television, radio, Internet, billboards) at select Canadian Tour events
Pro-Am team and corporate hospitality at Canadian Tour events